Isle Of Avalon to open at 1 Hanningtons Lane Brighton

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Perfume provider launches landmark store

SALT Staff Writer

Brighton based fragrance house Isle of Avalon is opening at 1 Hanningtons Lane Brighton. The much-loved brand, which specialises in refillable perfumes, candles and other perfumed goods, is expanding into its new home this weekend.  

Created in 2020 to introduce sustainability to the fragrance industry, Isle of Avalon has since taken the UK by storm. Crafted by co-founders Lee & Sam, each and every product is produced in small batches by hand, using vegan British materials and ingredients. Since its inception, Isle of Avalon candles and perfumes have appeared in British Vogue, are in demand in locations such as London’s Covent Garden and have most recently won a Leaders in Luxury Home Fragrances Retailer of the Year 2024 award.

Sam Jones, Director at Isle of Avalon comments, “The last few years have seen huge growth within our little business, started post lockdown and driven by our passion for creating lasting fragrances, recycling and sustainability. We are so grateful to all our loyal customers who constantly back us and have led to this next stage in our expansion.  

“Hanningtons Lane is the perfect location to open a larger format store. Set in the heart of Brighton’s Lanes, we will be surrounded by like-minded, creative businesses, in a beautiful setting that attracts customers keen to seek out unique and sustainable gifts. We've accomplished so much and yet we have only just started; the reign of Avalon is yet to come and we cannot wait to share this amazing experience with you all.”

For details of Isle of Avalon’s launch and special introductory offers please sign up to the Hanningtons newsletter here.

SALT Staff Writer

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